OptiQ is a framework for enabling more live OTT channel origination in the cloud.

What is OptiQ?

OptiQ is the 1st framework for live cloud services in the world that combines the most powerful video workflow engines, sophisticated multi-cloud deployment capabilities, and industry leading QoE/QoS monitoring solutions.

OptiQ enables the ability to unlock more live and interactive video services with greater flexibility and in a simple pay-as-you-go model.

Who are OptiQ Services for?

  • Content rights holders looking to deliver more live programming via "pop up" channels.
  • TV Station groups who are looking for new ways to monitor and deploy their local signals.
  • Event/Venue operators delivering live direct-to-consumer (D2C) and pay-per-view (PPV) experiences.
  • Sports Leagues who are offering subscription/membership services tied to a live video offer.
  • eSports gaming rights holders and franchises.
  • Operators of extensive live deployments looking to augment and/or better monitor their operating environments.

OptiQ improves cost control and gives you flexibility


Unlock more live and interactive video services with greater flexibility in a simple pay-as-you-go model.

Actionable Analytics

Live video is a path to differentiation and delivering a high quality live experience promoting viewer engagement and subscriber retention.

Cloud Egress Mitigation

Cloud enables flexibility, but cloud egress costs continue to dampen investment in cloud origination of video programming.


Customers who are looking for solutions that are multi-cloud and do not lock them in to a specific cloud provider.

What services are in the OptiQ framework?

OptiQ Monitor

Monitor existing OTT channels. Rapid spin up of QoE monitoring and active synthetic clients in public cloud data centers for the purpose of actively managing OTT streaming channels and content.

OptiQ Channel

Create new OTT channels instantly. Live programming origination from cloud-deployed infrastructure including robust, integrated video monitoring and content-aware processing that leads to next generation "self-x" channels.

With more services to come in the future…

OptiQ Monitor

Monitoring-as-a-service (Maas): Unprecedented real-time deployment of robust live ABR monitoring at scale in over 100 geographic regions.

  • Enable rapid spin up of QoE and active synthetic clients in any public cloud data center
  • Collected analytics are actionable and, with iVMS ASM, can be correlated in real time
  • OptiQ Monitor data can be augmented with client analytics for impact analysis and trouble indication
  • Leverages proven Telestream technology
  • Enables active management of extensive OTT SVOD/AVOD libraries
Learn More - download the product sheet

OptiQ Monitor enables users to integrate a superior level of video monitoring.

OptiQ Monitor enables the ability to select any cloud data center, or as many as required, and to specify the types of monitoring probes that are needed. Hit 'go' and the entire QoS and QoE monitoring capability is automatically built.

OptiQ Monitor Use Cases

Unprecedented real-time deployment of robust live ABR monitoring at scale across 282 public cloud availability zones in over 100 geographic regions

Dynamically spin up monitoring projects with real-time video QoE analysis and a comprehensive view of CDN QoS performance

Pay only for what you use and scale your monitoring environment on-demand to swarm problem streams with robust analytics

Basic service use case delivers real-time scalable post-CDN analytics for both video QoE and network QoS

Advanced features including direct probe level access, customizable alarm templates and centralized analysis of correlated data across the monitoring environment

OptiQ Channel

Channel-as-a-service (Chaas): Pick your source, set up your channel, choose your destination, and press the button for instant channel creation.

  • Originate live programming from cloud deployed infrastructure
  • Multi-cloud enabled dynamically deployed live OTT channel infrastructure
  • Robust integrated monitoring and content aware processing leads to next gen "Self-x" channels
  • Unlock live programming that would have previously been too expensive to deliver
  • Leverages Telestream technology where applicable while providing a framework for deep ecosystem integrations

Creating your next channel has never been easier.

Taking too much time creating channels means you’re missing out on revenue. And, what is the plan when something goes wrong?

Without proper monitoring and instant channel creation, one-off events might not be feasible, and by the time you do get your channel up and running, a backlog of content coming in creates bottlenecks…meaning less content for your viewers, and less revenue for you.

  • When your time to channel is reduced, premium short-term events become more accessible.
  • When your workflows extend to the cloud, you can utilize the latest encoding and access extra capacity.
  • If something does go wrong, a self-healing architecture and simultaneous worldwide monitoring alert you and fix the problem.
  • Whether live or file-based video, OptiQ Channel gives you instant channel creation, orchestration and management control with fully integrated monitoring.

What is OptiQ Channel?

OptiQ Channel is a one-click channel creation in cloud environments.

Instant channel creation (minutes)

Integrated monitoring throughout

Ability to switch between multiple sources (live or file-based)

Multi-cloud support

Pay as you go business model

Virtually everything you need for your channels

New revenue

OptiQ Channel empowers you to create new revenue streams by enabling short-term (premium and non-premium) channels/events, or additional content such as highlight reels, player bios and event histories.

OptiQ Channel addresses key business issues:
  • Service providers and content aggregators are turning business away due to not being able to create channels quickly for short-term sports/other events.
  • When at capacity on-premise due to multiple major events, content providers have to leave valuable additional content on the shelf due to lack of streaming infrastructure.

Reduced complexity

OptiQ Channel offers a migration path to hybrid cloud capabilities for content providers that do not have the skills to embrace cloud. We know there is a need to migrate to cloud, but complexity has to be removed to enable the move.

Multi-cloud deployment

Content providers want to have a choice in which cloud provider to use. Many do not want to be locked into a single provider but simply do not have a choice. OptiQ Channel supports the major cloud providers, opening the possibility for multi-cloud deployment.

Leverage the latest streaming technology

OptiQ Channel employs the latest encoding and packaging capabilities for video streaming. Video streaming is constantly evolving, and by leveraging the cloud for streaming, content providers will always be able to access the latest capabilities.

Efficient resource usage

UHD/4k HDR media processing requires a lot of CPU/GPU/ASIC resources. OptiQ Channel allows content providers to offload SD/HD capabilities to the cloud while leveraging valuable accelerated hardware on premise for CPU-intensive video streaming. Plus, OptiQ Channel enables maintenance offload and additional capacity during peak loads.

Create. Test. Take down or scale up.

Dynamic innovation is essential to today’s dynamic business world. Organizations need the ability to rapidly startup new projects, quickly scale up if needed and shut down if they don’t. In addition to empowering trials of new channels, OptiQ Channel allowS people to build confidence in cloud migration.

Frequently asked questions about how OptiQ Channel works

Should all live video channels be migrated to the cloud?

No – this is a long-term process. Hybrid architectures will exist for a long time due to cost & resource trade-offs. OptiQ Channel is designed to provide choice and enable new ways to generate revenue from valuable content.

What is meant by the term, “channel?”

An OptiQ "channel" is a live adaptive stream packaged in a common format e.g. HTTP Live Streaming (HLS) and/or Dynamic Adaptive Streaming over HTTP (DASH). Adaptive manifests and video chunks are either pushed directly to an appropriate CDN for delivery or to a local origin server which the CDN providers can “pull” from.

What about redundancy?

Redundancy is provided through the use of “templates” for the channel creation. Redundancy can be within the same cloud, or across multiple clouds. This also allows for shifting of load over time based on costs from the different cloud providers. A premium channel may have multiple redundant paths, whereas a lower value channel may not have redundancy at all.

What is meant by Self-X capabilities?

In moving to a dynamic software architecture where capabilities can be instantiated on demand, additional possibilities for self-healing/self-optimizing/self-scaling (“Self-X”) capabilities are also enabled. A critical piece of this is a real-time feedback loop, and this is where the Telestream video monitoring solutions provide a key aspect. By combining dynamic orchestration with real-time diagnostics, we start paving the way for true self-X capabilities around video streaming.